Brief
- Showcase the city of Cardiff
- Engage the local community in the Cricket World Cup
- Reach new audiences
- Create social conversations
- Secure media coverage
Solution
- We created a record-breaking giant cricket catch relay around the streets of Cardiff
- A fully integrated PR and social media campaign across Cricket World Cup and local channels
- Pre-event communications plan to recruit participants to support the event
- 'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
- Attracted both local and global media to cover the event live
Results
- 542 participants
- Broadcast in 15 territories
- x5 news broadcast pieces
- Over 325k social video views
- 1m reach
- 69k engagements
Brief
- Showcase the city of Cardiff
- Engage the local community in the Cricket World Cup
- Reach new audiences
- Create social conversations
- Secure media coverage
Solution
- We created a record-breaking giant cricket catch relay around the streets of Cardiff
- A fully integrated PR and social media campaign across Cricket World Cup and local channels
- Pre-event communications plan to recruit participants to support the event
- 'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
- Attracted both local and global media to cover the event live
Results
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