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Brief

Mallory Group was appointed in March 2017 to maximise exposure for arena, the Italian performance swimwear brand, and their sports partnership with Olympic and Olympic Gold medallist, Adam Peaty MBE.

Solution

After Adam’s record breaking success at the the 2017 FINA World Championships in Budapest, Mallory Group meticulously organised a full day meet-and-greet with media in London and Manchester, securing coverage in 13 outlets including CNN, Sky Sports News, the Evening Standard, Press Association, 5 News and live on Good Morning Britain.

Leveraging Adam's unique lifestyle profile, Mallory Group created a media and influencer event for the launch of the new Adam Peaty MBE Capsule Collection in Trafalgar Square, London. The central city location, with the iconic Lions that are mirrored both on his arms and on the limited edition collection it provided a unique backdrop, and plenty of entertainment for the public, to reveal the clothing to the media.

Client:
Arena
Category:
Brands

Results

3

Live national TV appearances

MEDIA

1

Magazine cover

MEDIA

34

Print features

MEDIA

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