The power of sport to shift consumer behaviour for good

The power of sport to shift consumer behaviour for good

With sustainability top of the agenda for many businesses, sport is being seen more and more as a relevant and effective medium to bring about a change in consumer behaviour for the good of our environment.

James Toller
James Toller
in
Industry trends
A Social Experience – Subverting the norm for ease and accessibility

A Social Experience – Subverting the norm for ease and accessibility

An insight into sports’ transition from a competitive past time to a social experiment

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
Gender Diversity in Sailing

Gender Diversity in Sailing

Dee Caffari MBE, our latest guest writer and the first woman to sail solo, non-stop around the world in both directions, shares her thoughts on gender diversity in the world of sailing.

Dee Caffari
Dee Caffari
in
Industry trends
The Masters – 10 things you didn’t know about the world’s most exclusive golf tournament

The Masters – 10 things you didn’t know about the world’s most exclusive golf tournament

We caught up with Charlie Hustler, who was lucky enough last month to experience this ‘bucket-list’ event first hand.

James Toller
James Toller
in
Industry trends
Cricket World Cup 2019

Cricket World Cup 2019

With less than 50 days to go until the Cricket World Cup we explore why 2019 is set to be an important summer for the English game as one-day cricket returns to its roots.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
Formula E - Partnership marketing re-defined

Formula E - Partnership marketing re-defined

In recent years Formula E has taken the motorsport world by storm. James Toller explores why the sport has exploded into the mainstream and why so many brands and OEMs are keen to be involved.

James Toller
James Toller
in
Industry trends
How Common Goal creates opportunities for change

How Common Goal creates opportunities for change

Emily Caroe discusses the ever broadening opportunities to inspire that charitable campaigns such as Common Goal have enabled in the sporting community.

Emily Caroe
Emily Caroe
in
Industry trends
We need to talk (some more) about influencers…

We need to talk (some more) about influencers…

The influencer industry set to reach a staggering $10 billion in value by 2020 and is resultantly becoming increasingly difficult for brands to ignore. There are, however, numerous considerations that need to be taken into account before taking the plunge

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
When women’s sport becomes 'just' sport

When women’s sport becomes 'just' sport

Emily Caroe celebrated International Women's Day at Facebook's London HQ hearing from senior executives within the industry on what can be done to address the gender inbalance

Emily Caroe
Emily Caroe
in
Industry trends
ROI Exposed – What did we learn?

ROI Exposed – What did we learn?

After a fascinating day supporting ROI Exposed we explore the questions raised around sponsorship measurement and evaluation across the industry.

James Toller
James Toller
in
Industry trends
Act now to stop wasting opportunities

Act now to stop wasting opportunities

Despite making greater investments into sponsorship, many brands are still not fully utilising their partnerships. We explore what's missing from these marketing collaborations and what needs to be done in order to fully implement them

James Toller
James Toller
in
Industry trends
An Esports Cultural Revolution

An Esports Cultural Revolution

Having already taken the US and Asian markets by storm, 2019 looks set to be the year that esports finally enters the mainstream in the UK. In preparation we explore what the early movers on the sponsorship scene are doing and what key considerations prospective brands should be taking.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
2019 – what’s in store for the sports marketing world?

2019 – what’s in store for the sports marketing world?

As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019

Emily Caroe
Emily Caroe
in
Industry trends
Can FINA uphold its ban on the International Swimming League?

Can FINA uphold its ban on the International Swimming League?

It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.

Emily Caroe
Emily Caroe
in
Industry trends
Buy, buy, buy women’s sport

Buy, buy, buy women’s sport

England Netball lead the way as the rise in popularity and engagement in women's sport provides a significant opportunity for brands.

James Toller
James Toller
in
Industry trends
An Athlete-Led Anti-Doping Revolution? You’d better believe it

An Athlete-Led Anti-Doping Revolution? You’d better believe it

An opinion editorial by Ben Nichols, the former Senior Media Relations and Communications Manager at WADA and Director of Communications and Public Affairs at the Commonwealth Games Federation.

Ben Nichols
Ben Nichols
in
Industry trends
The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
A Match Made Online

A Match Made Online

With the likes of Amazon Prime, Netflix and Facebook establishing themselves as serious competitors to the established order, 2019 is set to be a ground-breaking year for sports broadcasting in the UK.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
Think differently, be bold, be passionate: the message from the IOC

Think differently, be bold, be passionate: the message from the IOC

Last week in Sarasota, Florida, the governing body of sailing voted for there to be an offshore sailing class at the 2024 Olympic Games - a great move for the sport.

Emily Caroe
Emily Caroe
in
Industry trends
The long read: sustainability for rights holders and brands

The long read: sustainability for rights holders and brands

Emily Caroe interviews Anne-Cécile Turner, Sustainability Programme Leader for the Volvo Ocean Race and Director at Blueshift, an agency specialized in sustainable development consultancy.

Emily Caroe
Emily Caroe
in
Industry trends
Save it for pre-season

Save it for pre-season

As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends

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