From Mallory Towers
With sustainability top of the agenda for many businesses, sport is being seen more and more as a relevant and effective medium to bring about a change in consumer behaviour for the good of our environment.
An insight into sports’ transition from a competitive past time to a social experiment
Dee Caffari MBE, our latest guest writer and the first woman to sail solo, non-stop around the world in both directions, shares her thoughts on gender diversity in the world of sailing.
We caught up with Charlie Hustler, who was lucky enough last month to experience this ‘bucket-list’ event first hand.
With less than 50 days to go until the Cricket World Cup we explore why 2019 is set to be an important summer for the English game as one-day cricket returns to its roots.
In recent years Formula E has taken the motorsport world by storm. James Toller explores why the sport has exploded into the mainstream and why so many brands and OEMs are keen to be involved.
Emily Caroe discusses the ever broadening opportunities to inspire that charitable campaigns such as Common Goal have enabled in the sporting community.
The influencer industry set to reach a staggering $10 billion in value by 2020 and is resultantly becoming increasingly difficult for brands to ignore. There are, however, numerous considerations that need to be taken into account before taking the plunge
Emily Caroe celebrated International Women's Day at Facebook's London HQ hearing from senior executives within the industry on what can be done to address the gender inbalance
After a fascinating day supporting ROI Exposed we explore the questions raised around sponsorship measurement and evaluation across the industry.
Despite making greater investments into sponsorship, many brands are still not fully utilising their partnerships. We explore what's missing from these marketing collaborations and what needs to be done in order to fully implement them
Having already taken the US and Asian markets by storm, 2019 looks set to be the year that esports finally enters the mainstream in the UK. In preparation we explore what the early movers on the sponsorship scene are doing and what key considerations prospective brands should be taking.
As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019
It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.
England Netball lead the way as the rise in popularity and engagement in women's sport provides a significant opportunity for brands.
An opinion editorial by Ben Nichols, the former Senior Media Relations and Communications Manager at WADA and Director of Communications and Public Affairs at the Commonwealth Games Federation.
With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.
With the likes of Amazon Prime, Netflix and Facebook establishing themselves as serious competitors to the established order, 2019 is set to be a ground-breaking year for sports broadcasting in the UK.
Last week in Sarasota, Florida, the governing body of sailing voted for there to be an offshore sailing class at the 2024 Olympic Games - a great move for the sport.
Emily Caroe interviews Anne-Cécile Turner, Sustainability Programme Leader for the Volvo Ocean Race and Director at Blueshift, an agency specialized in sustainable development consultancy.