Global activation and communications for Land Rover in the Extreme Sailing Series

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Brief

  • Build brand awareness
  • Drive leads and sales
  • Engage retailers
  • Leverage sailing as a strategic sponsorship territory for Land Rover

Solution

  • Title partnership of Extreme Sailing Series - a global sailing series over eight cities
  • Onboard guest sailing experiences
  • Race village experiential opportunities including test drives
  • Stand-alone sailing stunts – First racing yacht to sail down the Huangpu River in Shanghai, China
  • Create strong media engagement opportunities

Results

  • £1.2m (AVE) media value
  • 1,200 leads
  • 5,900 test drives
  • 700 hospitality and sailing experiences
  • 320,000 event spectators
Back to work

Global activation and communications for Land Rover in the Extreme Sailing Series

Back to work

Brief

  • Build brand awareness
  • Drive leads and sales
  • Engage retailers
  • Leverage sailing as a strategic sponsorship territory for Land Rover

Solution

  • Title partnership of Extreme Sailing Series - a global sailing series over eight cities
  • Onboard guest sailing experiences
  • Race village experiential opportunities including test drives
  • Stand-alone sailing stunts – First racing yacht to sail down the Huangpu River in Shanghai, China
  • Create strong media engagement opportunities

Results

Back to work