"What we get from this adventure is just sheer joy."
Whether you are a sports brand or a rights holder we speak your language and understand your challenges.
We now run worldwide sports marketing campaigns having worked in-house for global brands and directed commercial strategies as property owners and communications specialists.
We are specialists in the sports marketing industry and provide a clear strategic approach, through first class delivery and tangible return on objectives.
The directors
Emily Caroe and James Toller were rights holder and client for four years and have combined their experience of sitting on all sides of the table to form Mallory Group.
For four years prior to forming Mallory Group, James led Jaguar Land Rover’s global sports sponsorship activity which included the delivery of award-winning campaigns relating to Land Rover’s worldwide partnership with Rugby World Cup 2015 and Jaguar’s sponsorship of Team Sky in cycling.
James was also responsible for JLR’s involvement with the Land Rover BAR America’s Cup team and Jaguar's global activation of Wimbledon. Previous clients at James’ former agency - brandRapport (now CAA Consulting) - included E.ON (Rugby), Vodafone (Cricket & UEFA Champions League), Barclays (Premier League) and Jaguar (England Cricket).
James is on the judging panel for the 2019 ESA Awards.
Emily has directed global multi-media marketing campaigns, run international PR and marketing teams and has vast experience working as, or with, stakeholders at all levels including governments, brands, agencies and rights-holders.
A former British Army Officer, Emily has worked with brands including Vodafone (England cricket), Carlsberg Tetley (darts), Aberdeen Asset Management (sailing), LG Electronics (sailing), Oman Sail (national sailing team), Sky Sports (talent, channel and sport publicity) and Land Rover (sailing).
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