"What we get from this adventure is
just sheer joy."
We believe partnerships and creative communications have the power to shift consumer and business behaviour, galvanise workforces, and create commercial revenue streams unlike any other marketing medium
We understand the intricacies of partnership marketing unlike anyone else. Our global brand, rights holder, strategic agency and media experience delivers exceptional results through strong relationships and an uncomplicated, yet insight-led approach
We are specialists in brand consultancy, commercial growth, experiences, communications and measurement across sport, lifestyle and social purpose. We know what it is like to sit on your side of the table: we understand your challenges and speak your language
Emily Caroe and James Toller formed Mallory Group in October 2016 bringing together 35 years of sports industry expertise having worked at global brands and rights holders, for creative agencies and in the media, to share with their clients this unique understanding of the sports marketing world.
Prior to founding Mallory Group, Jimmy led Jaguar Land Rover’s global sports sponsorship activity which included the delivery of award-winning campaigns relating to Land Rover’s worldwide partnership with Rugby World Cup 2015, Sir Ben Ainslie’s America’s Cup team, Land Rover BAR and Jaguar’s sponsorship of Team Sky.
James has an in-depth understanding the challenges brands face and applies this experience to strategic delivery for our clients. He is on the judging panel for the 2019 European Sponsorship Association Awards.
Focuses: Commercial strategy / sponsorship sales / planning and evaluation / content creation
Emily has directed global multi-media marketing campaigns, run international PR and marketing teams and has vast experience working as, or with, stakeholders at all levels including governments, brands, agencies and rights-holders.
Emily brings extreme attention to detail and senior communications counsel around engaging the breadth of stakeholders and audiences involved.
Client experience: Musto, AkzoNobel, Carlsberg, LG Electronics, SAP, Oman Sail, Extreme Sailing Series, Land Rover, Sky Sports
Focuses: Senior communications counsel / creative / crisis communications management