Quote George Mallory

"What we get from this adventure is just sheer joy."

brand or a rights holder

Whether you are a sports brand or a rights holder we speak your language and understand your challenges.

worldwide campaigns

We now run worldwide sports marketing campaigns having worked in-house for global brands and directed commercial strategies as property owners and communications specialists.

specialists in our industry

We are specialists in the sports marketing industry and provide a clear strategic approach, through first class delivery and tangible return on objectives.

Mallory Group's Unique Experience

The directors

Emily Caroe and James Toller were rights holder and client for four years and have combined their experience of sitting on all sides of the table to form Mallory Group.

James Toller
James Toller

For four years prior to forming Mallory Group, James led Jaguar Land Rover’s global sports sponsorship activity which included the delivery of award-winning campaigns relating to Land Rover’s worldwide partnership with Rugby World Cup 2015 and Jaguar’s sponsorship of Team Sky in cycling. 

James was also responsible for JLR’s involvement with the Land Rover BAR America’s Cup team and Jaguar's global activation of Wimbledon. Previous clients at James’ former agency - brandRapport (now CAA Consulting) - included E.ON (Rugby), Vodafone (Cricket & UEFA Champions League), Barclays (Premier League) and Jaguar (England Cricket).

James is on the judging panel for the 2019 ESA Awards.

Emily Caroe
Emily Caroe

Emily has directed global multi-media marketing campaigns, run international PR and marketing teams and has vast experience working as, or with, stakeholders at all levels including governments, brands, agencies and rights-holders. 

A former British Army Officer, Emily has worked with brands including Vodafone (England cricket), Carlsberg Tetley (darts), Aberdeen Asset Management (sailing), LG Electronics (sailing), Oman Sail (national sailing team), Sky Sports (talent, channel and sport publicity) and Land Rover (sailing).

Our company is named after George Mallory who attempted to make the first ascent of Mount Everest. Mallory set out to achieve the seemingly impossible in 1924 and it is with this same spirit that we will push the boundaries of the sponsorship and communications industries.