From Mallory Towers
With the likes of Amazon Prime, Netflix and Facebook establishing themselves as serious competitors to the established order, 2019 is set to be a ground-breaking year for sports broadcasting in the UK.
For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.
Last week in Sarasota, Florida, the governing body of sailing voted for there to be an offshore sailing class at the 2024 Olympic Games - a great move for the sport.
Emily Caroe interviews Anne-Cécile Turner, Sustainability Programme Leader for the Volvo Ocean Race and Director at Blueshift, an agency specialized in sustainable development consultancy.
As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.
Millions of race village visitors; national coverage in print and broadcast media; three months of 24/7 live sport output; state of the art innovation and technology: it's a good time to be a sailinging partnered brand and Netflix France are getting in on the action.
Time will tell as to whether Manchester City will win the Premier League for the second time in two years but they have certainly won a new-found respect and appreciation from sports fans across the world which will stand them in good stead for the future…
When is the best time to post? What social media channel should I use? Is paid social media support really necessary? Emily Caroe answers the top 3 questions most often asked.
Move over Kylie Jenner, there's a new social media influencer in town. Barnsley FC super-fan Chris Ryder has lit up Twitter when he shared a letter he received from the CEO of his club and the engagement he's had around the world puts the so called 'mega-influencer' to shame.
Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.
Preparing for a crisis is THE critical piece of work that is often left too late. Don't get caught out too late. Prepare, practice, tweak and practice again. And again. Then if the worst happens you can be on the front foot ...