Maximise your value as an athlete and as a brand champion

Maximise your value as an athlete and as a brand champion

As relationships between athletes and brands become more meaningful, more integrated and more measurable, a lot of brands are moving their marketing away from a traditional product endorsement model and seeking out deeper and more tangible relationships with those that they partner with.

Emily Caroe
Emily Caroe
in
Industry Insight
Sustainability – an integral issue to event strategy

Sustainability – an integral issue to event strategy

An introduction in to the importance of sustainable practices at events and a guide that will help you put them in place.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Sustainability
Rugby World Cup 2019 in Japan – a gamble or a stroke of genius?

Rugby World Cup 2019 in Japan – a gamble or a stroke of genius?

Exploring what we can expect from the first Rugby World Cup hosted in Asia and what it means for the future of the sport.

James Toller
James Toller
in
Industry Insight
The Epicurean Club appoints Mallory Group on dual partnerships and communications brief

The Epicurean Club appoints Mallory Group on dual partnerships and communications brief

Mallory Group has been appointed by The Epicurean Club, the leading Collection of the very best inns and pubs within Britain, on a dual brief. The brand partnerships and sponsorship consultancy will manage the strategy and search for premium partners for the Club as well as delivering the UK-wide communications outreach.

Emily Caroe
Emily Caroe
in
Agency Expertise
It’s about relationships

It’s about relationships

Exploring what makes an agency great in a world of ever increasing data, technology and a desire to differentiate.

James Toller
James Toller
in
Agency Expertise
Athletes vs the International Olympic Committee – a David vs Goliath moment?

Athletes vs the International Olympic Committee – a David vs Goliath moment?

Examining the latest changes to the IOC’s Rule 40 and what it means for brands and athletes in the run up to Tokyo 2020.

Emily Caroe
Emily Caroe
in
Industry Insight
Sponsorships are getting more commercial and it is good news

Sponsorships are getting more commercial and it is good news

With sponsorship becoming easier for businesses to justify due to its commercial relevance we look at the different ways in which sponsorships create impact and how value is realised

James Toller
James Toller
in
Agency Expertise
Girl Guide recommendations for crisis communications

Girl Guide recommendations for crisis communications

Preparation is key for any business and if you haven’t already got a crisis comms plan in place, answering the following questions is a great place to start.

Emily Caroe
Emily Caroe
in
Communications
RFPs aka a Request for (inflicting) Pain

RFPs aka a Request for (inflicting) Pain

A critical breakdown of the Request for Proposal process and a checklist that all brands and right holders should strive to adhere to.

Emily Caroe
Emily Caroe
in
Agency Expertise
Musto appoints Mallory Group on international PR brief

Musto appoints Mallory Group on international PR brief

Global performance apparel brand Musto has appointed London-based Mallory Group for an international PR brief following a competitive pitch. The heritage brand engineers cutting-edge performance wear and is the world’s leading sailing brand and a British leader in shooting and equestrian sports.

Emily Caroe
Emily Caroe
in
News
Gender Diversity in Sailing

Gender Diversity in Sailing

Dee Caffari MBE, our latest guest writer and the first woman to sail solo, non-stop around the world in both directions, shares her thoughts on gender diversity in the world of sailing.

Dee Caffari
Dee Caffari
in
Women's Sport
A Social Experience – Subverting the norm for ease and accessibility

A Social Experience – Subverting the norm for ease and accessibility

An insight into sports’ transition from a competitive past time to a social experiment

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Experiences
The Masters – 10 things you didn’t know about the world’s most exclusive golf tournament

The Masters – 10 things you didn’t know about the world’s most exclusive golf tournament

We caught up with Charlie Hustler, who was lucky enough last month to experience this ‘bucket-list’ event first hand.

James Toller
James Toller
in
Industry Insight
How Common Goal creates opportunities for change

How Common Goal creates opportunities for change

Emily Caroe discusses the ever broadening opportunities to inspire that charitable campaigns such as Common Goal have enabled in the sporting community.

Emily Caroe
Emily Caroe
in
Purpose
Formula E - Partnership marketing re-defined

Formula E - Partnership marketing re-defined

In recent years Formula E has taken the motorsport world by storm. James Toller explores why the sport has exploded into the mainstream and why so many brands and OEMs are keen to be involved.

James Toller
James Toller
in
Industry Insight
Cricket World Cup 2019

Cricket World Cup 2019

With less than 50 days to go until the Cricket World Cup we explore why 2019 is set to be an important summer for the English game as one-day cricket returns to its roots.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
ROI Exposed – What did we learn?

ROI Exposed – What did we learn?

After a fascinating day supporting ROI Exposed we explore the questions raised around sponsorship measurement and evaluation across the industry.

James Toller
James Toller
in
Partnership Measurement
When women’s sport becomes 'just' sport

When women’s sport becomes 'just' sport

Emily Caroe celebrated International Women's Day at Facebook's London HQ hearing from senior executives within the industry on what can be done to address the gender inbalance

Emily Caroe
Emily Caroe
in
Women's Sport
We need to talk (some more) about influencers…

We need to talk (some more) about influencers…

The influencer industry set to reach a staggering $10 billion in value by 2020 and is resultantly becoming increasingly difficult for brands to ignore. There are, however, numerous considerations that need to be taken into account before taking the plunge

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Digital & Social Media
Act now to stop wasting opportunities

Act now to stop wasting opportunities

Despite making greater investments into sponsorship, many brands are still not fully utilising their partnerships. We explore what's missing from these marketing collaborations and what needs to be done in order to fully implement them

James Toller
James Toller
in
Agency Expertise
Be bold and go small

Be bold and go small

Not only is it the Year of the Pig, it's also (we've decided) the year of the small agency. Would you like to see your fees spent on talent and not trappings? Hiring a small agency could be just what is needed to transform your story.

Emily Caroe
Emily Caroe
in
Agency Expertise
An Esports Cultural Revolution

An Esports Cultural Revolution

Having already taken the US and Asian markets by storm, 2019 looks set to be the year that esports finally enters the mainstream in the UK. In preparation we explore what the early movers on the sponsorship scene are doing and what key considerations prospective brands should be taking.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Technology & Innovation
2019 – what’s in store for the sports marketing world?

2019 – what’s in store for the sports marketing world?

As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019

Emily Caroe
Emily Caroe
in
Industry Insight
Budgeting for your sponsorship evaluation – not an afterthought…

Budgeting for your sponsorship evaluation – not an afterthought…

Measurement and evaluation of sponsorships and brand partnerships must be allocated adequate budget to support their valuable role in a brand's marketing mix..

James Toller
James Toller
in
Partnership Measurement
Can FINA uphold its ban on the International Swimming League?

Can FINA uphold its ban on the International Swimming League?

It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.

Emily Caroe
Emily Caroe
in
Industry Insight
An Athlete-Led Anti-Doping Revolution? You’d better believe it

An Athlete-Led Anti-Doping Revolution? You’d better believe it

An opinion editorial by Ben Nichols, the former Senior Media Relations and Communications Manager at WADA and Director of Communications and Public Affairs at the Commonwealth Games Federation.

Ben Nichols
Ben Nichols
in
Agency Expertise
Buy, buy, buy women’s sport

Buy, buy, buy women’s sport

England Netball lead the way as the rise in popularity and engagement in women's sport provides a significant opportunity for brands.

James Toller
James Toller
in
Women's Sport
The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
Ask not what your target sponsor can do for you, ask what you can do for your target sponsor.

Ask not what your target sponsor can do for you, ask what you can do for your target sponsor.

Are you looking to approach businesses for sponsorship? Read on for our top five tips on how to make the best impression on your hunt for partnership support.

Emily Caroe
Emily Caroe
in
Partnership Measurement
A Match Made Online

A Match Made Online

With the likes of Amazon Prime, Netflix and Facebook establishing themselves as serious competitors to the established order, 2019 is set to be a ground-breaking year for sports broadcasting in the UK.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Technology & Innovation
Measurement – The BIG question in the sponsorship industry

Measurement – The BIG question in the sponsorship industry

For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.

James Toller
James Toller
in
Partnership Measurement
Think differently, be bold, be passionate: the message from the IOC

Think differently, be bold, be passionate: the message from the IOC

Last week in Sarasota, Florida, the governing body of sailing voted for there to be an offshore sailing class at the 2024 Olympic Games - a great move for the sport.

Emily Caroe
Emily Caroe
in
Sailing
The long read: sustainability for rights holders and brands

The long read: sustainability for rights holders and brands

Emily Caroe interviews Anne-Cécile Turner, Sustainability Programme Leader for the Volvo Ocean Race and Director at Blueshift, an agency specialized in sustainable development consultancy.

Emily Caroe
Emily Caroe
in
Sustainability
Save it for pre-season

Save it for pre-season

As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
Drug smuggling arrives in French offshore sailing

Drug smuggling arrives in French offshore sailing

Millions of race village visitors; national coverage in print and broadcast media; three months of 24/7 live sport output; state of the art innovation and technology: it's a good time to be a sailinging partnered brand and Netflix France are getting in on the action.

Emily Caroe
Emily Caroe
in
Sailing
All or Nothing – The risk and reward pays off for Man City

All or Nothing – The risk and reward pays off for Man City

Time will tell as to whether Manchester City will win the Premier League for the second time in two years but they have certainly won a new-found respect and appreciation from sports fans across the world which will stand them in good stead for the future…

James Toller
James Toller
in
Industry Insight
Your top three social media questions answered

Your top three social media questions answered

When is the best time to post? What social media channel should I use? Is paid social media support really necessary? Emily Caroe answers the top 3 questions most often asked.

Emily Caroe
Emily Caroe
in
Digital & Social Media
Move over Kylie Jenner, there's a new influencer in town

Move over Kylie Jenner, there's a new influencer in town

Move over Kylie Jenner, there's a new social media influencer in town. Barnsley FC super-fan Chris Ryder has lit up Twitter when he shared a letter he received from the CEO of his club and the engagement he's had around the world puts the so called 'mega-influencer' to shame.

Emily Caroe
Emily Caroe
in
Digital & Social Media
Adam Peaty shows us why we all sometimes need a reality check

Adam Peaty shows us why we all sometimes need a reality check

Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.

Emily Caroe
Emily Caroe
in
Industry Insight
Keeping calm in a crisis

Keeping calm in a crisis

Preparing for a crisis is THE critical piece of work that is often left too late. Don't get caught out too late. Prepare, practice, tweak and practice again. And again. Then if the worst happens you can be on the front foot ...

Emily Caroe
Emily Caroe
in
Communications
The power of sport to shift consumer behaviour for good

The power of sport to shift consumer behaviour for good

With sustainability top of the agenda for many businesses, sport is being seen more and more as a relevant and effective medium to bring about a change in consumer behaviour for the good of our environment.

James Toller
James Toller
in
Purpose
Musto confie ses relations presse à l'international à Mallory Group

Musto confie ses relations presse à l'international à Mallory Group

Musto a nommé Mallory Group, agence basée à Londres, après un appel d’offre pour les relations presse de la marque à l’international. La marque anglaise, qui conçoit des vêtements à la pointe de la performance, est une référence mondiale pour les vêtements technique dans la voile et un des leaders britanniques pour les sports équestres et le tir.

Emily Caroe
Emily Caroe
in
News

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