An Esports Cultural Revolution

An Esports Cultural Revolution

Having already taken the US and Asian markets by storm, 2019 looks set to be the year that esports finally enters the mainstream in the UK. In preparation we explore what the early movers on the sponsorship scene are doing and what key considerations prospective brands should be taking.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
2019 – what’s in store for the sports marketing world?

2019 – what’s in store for the sports marketing world?

As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019

Emily Caroe
Emily Caroe
in
Industry trends
Budgeting for your sponsorship evaluation – not an afterthought…

Budgeting for your sponsorship evaluation – not an afterthought…

Measurement and evaluation of sponsorships and brand partnerships must be allocated adequate budget to support their valuable role in a brand's marketing mix..

James Toller
James Toller
in
Measurement
Can FINA uphold its ban on the International Swimming League?

Can FINA uphold its ban on the International Swimming League?

It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.

Emily Caroe
Emily Caroe
in
Industry trends
An Athlete-Led Anti-Doping Revolution? You’d better believe it

An Athlete-Led Anti-Doping Revolution? You’d better believe it

An opinion editorial by Ben Nichols, the former Senior Media Relations and Communications Manager at WADA and Director of Communications and Public Affairs at the Commonwealth Games Federation.

Ben Nichols
Ben Nichols
in
Industry trends
Buy, buy, buy women’s sport

Buy, buy, buy women’s sport

England Netball lead the way as the rise in popularity and engagement in women's sport provides a significant opportunity for brands.

James Toller
James Toller
in
Industry trends
The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
Ask not what your target sponsor can do for you, ask what you can do for your target sponsor.

Ask not what your target sponsor can do for you, ask what you can do for your target sponsor.

Are you looking to approach businesses for sponsorship? Read on for our top five tips on how to make the best impression on your hunt for partnership support.

Emily Caroe
Emily Caroe
in
Sponsorship Sales
A Match Made Online

A Match Made Online

With the likes of Amazon Prime, Netflix and Facebook establishing themselves as serious competitors to the established order, 2019 is set to be a ground-breaking year for sports broadcasting in the UK.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
Measurement – The BIG question in the sponsorship industry

Measurement – The BIG question in the sponsorship industry

For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.

James Toller
James Toller
in
Measurement
Think differently, be bold, be passionate: the message from the IOC

Think differently, be bold, be passionate: the message from the IOC

Last week in Sarasota, Florida, the governing body of sailing voted for there to be an offshore sailing class at the 2024 Olympic Games - a great move for the sport.

Emily Caroe
Emily Caroe
in
Industry trends
The long read: sustainability for rights holders and brands

The long read: sustainability for rights holders and brands

Emily Caroe interviews Anne-Cécile Turner, Sustainability Programme Leader for the Volvo Ocean Race and Director at Blueshift, an agency specialized in sustainable development consultancy.

Emily Caroe
Emily Caroe
in
Industry trends
Save it for pre-season

Save it for pre-season

As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry trends
Drug smuggling arrives in French offshore sailing

Drug smuggling arrives in French offshore sailing

Millions of race village visitors; national coverage in print and broadcast media; three months of 24/7 live sport output; state of the art innovation and technology: it's a good time to be a sailinging partnered brand and Netflix France are getting in on the action.

Emily Caroe
Emily Caroe
in
Brand Activation
All or Nothing – The risk and reward pays off for Man City

All or Nothing – The risk and reward pays off for Man City

Time will tell as to whether Manchester City will win the Premier League for the second time in two years but they have certainly won a new-found respect and appreciation from sports fans across the world which will stand them in good stead for the future…

James Toller
James Toller
in
Communications
Your top three social media questions answered

Your top three social media questions answered

When is the best time to post? What social media channel should I use? Is paid social media support really necessary? Emily Caroe answers the top 3 questions most often asked.

Emily Caroe
Emily Caroe
in
Social & Digital
Move over Kylie Jenner, there's a new influencer in town

Move over Kylie Jenner, there's a new influencer in town

Move over Kylie Jenner, there's a new social media influencer in town. Barnsley FC super-fan Chris Ryder has lit up Twitter when he shared a letter he received from the CEO of his club and the engagement he's had around the world puts the so called 'mega-influencer' to shame.

Emily Caroe
Emily Caroe
in
Communications
Adam Peaty shows us why we all sometimes need a reality check

Adam Peaty shows us why we all sometimes need a reality check

Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.

Emily Caroe
Emily Caroe
in
Inspiration
Keeping calm in a crisis

Keeping calm in a crisis

Preparing for a crisis is THE critical piece of work that is often left too late. Don't get caught out too late. Prepare, practice, tweak and practice again. And again. Then if the worst happens you can be on the front foot ...

Emily Caroe
Emily Caroe
in
Communications
The power of sport to shift consumer behaviour for good

The power of sport to shift consumer behaviour for good

With sustainability top of the agenda for many businesses, sport is being seen more and more as a relevant and effective medium to bring about a change in consumer behaviour for the good of our environment.

James Toller
James Toller
in
Industry trends

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