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We exist to inspire through sponsorships and brand partnerships
We have unrivalled expertise and a unique perspective
We create impactful partnerships through sport, lifestyle and social purpose
“The Mallory Group team devised a truly creative and engaging solution to our City Activation programme. They operated with confidence and professionalism executing a complex event seamlessly whilst delivering strong media coverage and social engagement. A pleasure to work with.”
“Mallory Group's creative approach to social, digital and traditional communications saw team AkzoNobel have the fastest growing team fanbase in the Volvo Ocean Race. This enabled us to have conversations with new audiences in each of our key territories, increasing awareness of our brands and the values of our global organisation.”
“I have worked with Jimmy and Emily for a number of years. They are incredibly knowledgeable, professional and creative and have helped us to maximise our return on investment and have built strong and enduring relationships with rights holders, professional associations and commercial brands.”
“Mallory Group brings wide experience in sports sponsorship and PR and with it an unrivalled energy, commitment and determination to deliver the best for their clients. An international and open-minded understanding of the challenges of multi-market campaigns, they have extensive experience with big corporations and brands. They are a dynamic team that I would trust any mission to.”
“A pleasure to work with; professional and creative with a strong understanding of rugby’s commercial landscape.”
“Mallory Group understands what the media want and always deliver. They know what makes good stories and how we tell them.”
A collection of news, insights and perspectives on the sponsorship industry from Mallory Towers
Given the unique place sport holds in society as a potential driving force towards social and political change, we explore the importance of aligning your sports partnership with values similar to your own.
Airbnb has signed on as a new Worldwide Olympic Partner, but is the deal with the IOC too good to be true? Emily Caroe explores the potential repercussions of the deal that covers the next five Olympic cycles and why it could be a bumpy road ahead.
Driving return from a global sponsorship property is a complex process but it doesn’t have to be complicated. James Toller takes a look from an automotive brand’s perspective at how a major sporting event can touch multiple business units across an organisation.