Reaching new audiences for the Italian performance swimwear brand in the UK with Adam Peaty

Back to work

Brief

  • Maximise exposure and raise brand awareness for arena
  • Enhance the profile of their sports partnerships, in particular, Adam Peaty ambassador association

Solution

  • Reveal of Adam Peaty MBE Limited Edition CapsuleCollection in Trafalgar Square, London
  • Strong attendance across sports and lifestyle media
  • Eye-catching imagery of the event in iconic location providing strong assets for media

Results

  • 34 print features
  • 1 magazine cover
  • 3 live national TV appearances
Back to work

Reaching new audiences for the Italian performance swimwear brand in the UK with Adam Peaty

Back to work

Brief

  • Maximise exposure and raise brand awareness for arena
  • Enhance the profile of their sports partnerships, in particular, Adam Peaty ambassador association

Solution

  • Reveal of Adam Peaty MBE Limited Edition CapsuleCollection in Trafalgar Square, London
  • Strong attendance across sports and lifestyle media
  • Eye-catching imagery of the event in iconic location providing strong assets for media

Results

Back to work