UK & European PR for Italian performance swimwear brand, arena

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Brief

  • Maximise exposure and raise brand awareness for arena in the UK and Europe
  • Enhance the profile of their sports partnerships including the launch of Adam Peaty MBE and Katinka Husszú's Signature Collections
  • Reveal the partnership between arena and Loughborough Swimming
  • Provide strategic counsel and insights on partnerships in the UK

Solutions

  • We unveiled Adam Peaty's Limited Edition Capsule Collection in the heart of Trafalgar Square, London on a busy summer's day, much to the delight of passing tourists and commuters! The media round-table preceding the launch saw features in national newspapers including The Times, The Sun, The Daily Mirror and The Express with imagery used to this day
  • With two weeks' notice we launched Hungarian swimming super-star, Katinka Husszú's eponymous collection in the capital, Budapest, streamed live on Facebook and attended by all the key national media
  • After Adam Peaty's highly successful World Championship run in 2018, we organised a media junket around key media in London and Manchester over 24 hours to maximise exposure for the Olympic champion
  • Most recently, we've launched arena's partnership with Loughborough Swimming, the UK's most successful university swimming club with a video charting 24-hours in the life of an elite student athlete. Our video racked up over 60k views on Instagram alone in the 48 hours

Results

Our ongoing coverage for arena includes:

  • 34 print features
  • 2 magazine covers
  • 3 live national TV appearances
Back to work

UK & European PR for Italian performance swimwear brand, arena

Back to work

Brief

  • Maximise exposure and raise brand awareness for arena in the UK and Europe
  • Enhance the profile of their sports partnerships including the launch of Adam Peaty MBE and Katinka Husszú's Signature Collections
  • Reveal the partnership between arena and Loughborough Swimming
  • Provide strategic counsel and insights on partnerships in the UK

Solutions

  • We unveiled Adam Peaty's Limited Edition Capsule Collection in the heart of Trafalgar Square, London on a busy summer's day, much to the delight of passing tourists and commuters! The media round-table preceding the launch saw features in national newspapers including The Times, The Sun, The Daily Mirror and The Express with imagery used to this day
  • With two weeks' notice we launched Hungarian swimming super-star, Katinka Husszú's eponymous collection in the capital, Budapest, streamed live on Facebook and attended by all the key national media
  • After Adam Peaty's highly successful World Championship run in 2018, we organised a media junket around key media in London and Manchester over 24 hours to maximise exposure for the Olympic champion
  • Most recently, we've launched arena's partnership with Loughborough Swimming, the UK's most successful university swimming club with a video charting 24-hours in the life of an elite student athlete. Our video racked up over 60k views on Instagram alone in the 48 hours

Results

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