City event and PR activation for the ICC Men's Cricket World Cup

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Brief

  • Showcase the city of Cardiff
  • Engage the local community in the Cricket World Cup
  • Reach new audiences
  • Create social conversations
  • Secure media coverage

Solution

  • We created a record-breaking giant cricket catch relay around the streets of Cardiff
  • A fully integrated PR and social media campaign across Cricket World Cup and local channels
  • Pre-event communications plan to recruit participants to support the event
  • 'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
  • Attracted both local and global media to cover the event live

Results

  • 542 participants
  • Broadcast in 15 territories
  • x5 news broadcast pieces
  • Over 325k social video views
  • 1m reach
  • 69k engagements
Back to work

City event and PR activation for the ICC Men's Cricket World Cup

Back to work

Brief

  • Showcase the city of Cardiff
  • Engage the local community in the Cricket World Cup
  • Reach new audiences
  • Create social conversations
  • Secure media coverage

Solution

  • We created a record-breaking giant cricket catch relay around the streets of Cardiff
  • A fully integrated PR and social media campaign across Cricket World Cup and local channels
  • Pre-event communications plan to recruit participants to support the event
  • 'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
  • Attracted both local and global media to cover the event live

Results

542 participants
Broadcast in 15 territories
x5 news broadcast pieces
Over 325k social video views
1m reach
69k engagements
Back to work