Partnerships strategy and communications plan for the Epicurean Club, a bespoke collection of the UK's best pubs and inns

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Brief

Create a partnership strategy and communications plan for The Epicurean Club focused around securing strategic brand partners, growing membership and raising brand awareness to target audiences.

Solutions

A brand partnership strategy which includes territory analysis, audience insight, a rights audit, development of commercial proposition, target sectors and ‘go to market’ approach

Results

Secured and signed partners across the automotive, apparel, beverage and travel sectors. These partners will bring new audience reach, brand association benefits, integrated activation and new revenue stream opportunities

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Partnerships strategy and communications plan for the Epicurean Club, a bespoke collection of the UK's best pubs and inns

Back to work

Brief

Create a partnership strategy and communications plan for The Epicurean Club focused around securing strategic brand partners, growing membership and raising brand awareness to target audiences.

Solutions

A brand partnership strategy which includes territory analysis, audience insight, a rights audit, development of commercial proposition, target sectors and ‘go to market’ approach

Results

Launched The Epicurean Club to trade and consumer media with long lead media coverage secured across key national and regional lifestyle titles
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