International PR delivery for country, equestrian and sailing performance brand Musto

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Brief

We started work with Musto in April 2019 with a brief to:

  • Advise, guide and inspire around the story-telling of Musto products and ambassadors
  • Position Musto as the leaders in performance clothing within the equestrian, country and sailing markets globally with a particular focus on the UK, France and USA
  • Create inspiring communications and PR around the Musto family of ambassadors and events
  • Place Musto clothing and accessories for review in target publications across sport, lifestyle and adventure markets

Solution

  • Close working relationships with all target media in the key territories facilitating two-way conversations and proactively creating story-telling opportunities
  • Influencer engagement campaigns with both online and print media to test, experience and review Musto clothing
  • Introducing Musto to new audiences through ambassador engagement whilst also championing the 'regular' users of the brand

Results

Since appointment we've had full page features national media including The Daily Telegraph and The Times as well as regional media in USA and France; regular 'drum beat' coverage in sport and trade publications; frequent kit reviews in equestrian, country and sailing media and influencer campaigns across all sporting disciplines.

Cumulative reach: 263, 636, 198

Total articles: 185

Media outlets: 88

UK national features: 9

Back to work

International PR delivery for country, equestrian and sailing performance brand Musto

Back to work

Brief

We started work with Musto in April 2019 with a brief to:

  • Advise, guide and inspire around the story-telling of Musto products and ambassadors
  • Position Musto as the leaders in performance clothing within the equestrian, country and sailing markets globally with a particular focus on the UK, France and USA
  • Create inspiring communications and PR around the Musto family of ambassadors and events
  • Place Musto clothing and accessories for review in target publications across sport, lifestyle and adventure markets

Solution

  • Close working relationships with all target media in the key territories facilitating two-way conversations and proactively creating story-telling opportunities
  • Influencer engagement campaigns with both online and print media to test, experience and review Musto clothing
  • Introducing Musto to new audiences through ambassador engagement whilst also championing the 'regular' users of the brand

Results

Back to work