International PR delivery for country, equestrian and sailing performance brand Musto

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Brief

We started work with Musto in April 2019 with a brief to:

  • Position Musto as the leaders in performance clothing within the equestrian, country and sailing markets globally with a particular focus on the UK, France and USA
  • Create inspiring communications and PR around the Musto family of ambassadors and events
  • Place Musto clothing and accessories for review in target publications across sport, lifestyle and adventure markets
  • Advise, guide and inspire around the story-telling around the Musto products

Solution

  • Close working relationships with all target media in the key territories facilitating two-way conversations and proactively creating story-telling opportunities
  • Influencer engagement campaigns with both online and print media to test, experience and review Musto clothing
  • Introducing Musto to new audiences through ambassador engagement whilst also championing the 'regular' users of the brand

Results

Since appointment we've had full page features in The Daily Telegraph, The Times and key trade publications around Harry Meade joining the Musto ambassador family, regular kit reviews in equestrian, country and sailing media and an influencer campaign is being rolled out this summer across the USA.

Back to work

International PR delivery for country, equestrian and sailing performance brand Musto

Back to work

Brief

We started work with Musto in April 2019 with a brief to:

  • Position Musto as the leaders in performance clothing within the equestrian, country and sailing markets globally with a particular focus on the UK, France and USA
  • Create inspiring communications and PR around the Musto family of ambassadors and events
  • Place Musto clothing and accessories for review in target publications across sport, lifestyle and adventure markets
  • Advise, guide and inspire around the story-telling around the Musto products

Solution

  • Close working relationships with all target media in the key territories facilitating two-way conversations and proactively creating story-telling opportunities
  • Influencer engagement campaigns with both online and print media to test, experience and review Musto clothing
  • Introducing Musto to new audiences through ambassador engagement whilst also championing the 'regular' users of the brand

Results

Back to work