More Viewpoints from Mallory Towers
We are facing a global crisis unlike any we have known and sport is proving to be one of the higher profile business casualties of the pandemic with far-reaching economic, social and structural consequences for the future revenues of rights holders. From elite to grassroots and governing bodies to promoters - every organisation will be affected. Our question for sports rights holders is, "Are you ready for the New Normal?"
Measurement and evaluation of sponsorships and brand partnerships must be allocated adequate budget to support their valuable role in a brand's marketing mix..