More Viewpoints from Mallory Towers
Measurement and evaluation of sponsorships and brand partnerships must be allocated adequate budget to support their valuable role in a brand's marketing mix..
With sustainability top of the agenda for many businesses, sport is being seen more and more as a relevant and effective medium to bring about a change in consumer behaviour for the good of our environment.
Having already taken the US and Asian markets by storm, 2019 looks set to be the year that esports finally enters the mainstream in the UK. In preparation we explore what the early movers on the sponsorship scene are doing and what key considerations prospective brands should be taking.