The New Normal for Sports Rights Holders - Are You Ready?

The New Normal for Sports Rights Holders - Are You Ready?

We are facing a global crisis unlike any we have known and sport is proving to be one of the higher profile business casualties of the pandemic with far-reaching economic, social and structural consequences for the future revenues of rights holders. From elite to grassroots and governing bodies to promoters - every organisation will be affected. Our question for sports rights holders is, "Are you ready for the New Normal?"

Rob Pope, Mallory Group, Roco Communications
Rob Pope, Mallory Group, Roco Communications
in
Industry Insight
Adam Peaty shows us why we all sometimes need a reality check

Adam Peaty shows us why we all sometimes need a reality check

Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.

Emily Caroe
Emily Caroe
in
Industry Insight
The 'reset' button button has been hit! Sport needs to get to grips with itself

The 'reset' button button has been hit! Sport needs to get to grips with itself

James Toller’s musings on the importance of sports effectively adopting their own purpose and demonstrating their unique values as they enter a new era…

James Toller
James Toller
in
Industry Insight
My top 5 responses to the COVID-19 pandemic

My top 5 responses to the COVID-19 pandemic

The COVID-19 crisis has proven to be extraordinarily unpredictable. Angus Bonner gives his top 5 responses by brands / rights holders to this rapidly developing environment.

Angus Bonner
Angus Bonner
in
Industry Insight
Interning in a pandemic

Interning in a pandemic

Alicia Glenn started her internship at Mallory Group the day social distancing measures were implemented. Read about her experience here.

Alicia Glenn
Alicia Glenn
in
Industry Insight
My time as an intern

My time as an intern

Our second ever employee is moving on to become an accountant after a six month internship and 18 months full time with us. Read about his experience with us here.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
Unprecedented times – what’s next for the commercial world of sport?

Unprecedented times – what’s next for the commercial world of sport?

James Toller answers questions on the impact of Coronavirus on brands and rights holders.

James Toller
James Toller
in
Industry Insight
5 trends for the sports and entertainment industry in 2020 and beyond

5 trends for the sports and entertainment industry in 2020 and beyond

At the dawn of the new decade James Toller identifies 5 key trends that he expects will affect and excite the sports and entertainment industry.

James Toller
James Toller
in
Industry Insight
The importance of shared social values in sports partnerships

The importance of shared social values in sports partnerships

Given the unique place sport holds in society as a potential driving force towards social and political change, we explore the importance of aligning your sports partnership with values similar to your own.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
Airbnb: perfect bed partners with the IOC?

Airbnb: perfect bed partners with the IOC?

Airbnb has signed on as a new Worldwide Olympic Partner, but is the deal with the IOC too good to be true? Emily Caroe explores the potential repercussions of the deal that covers the next five Olympic cycles and why it could be a bumpy road ahead.

Emily Caroe
Emily Caroe
in
Industry Insight
Brand censorship in the beverage industry: the side effects

Brand censorship in the beverage industry: the side effects

Mallory Group's new Account Manager explores the potential side effects of brand censorship within the food and beverage industries in her debut blog.

Christianne Whitehouse
Christianne Whitehouse
in
Industry Insight
Maximise your value as an athlete and as a brand champion

Maximise your value as an athlete and as a brand champion

As relationships between athletes and brands become more meaningful, more integrated and more measurable, a lot of brands are moving their marketing away from a traditional product endorsement model and seeking out deeper and more tangible relationships with those that they partner with.

Emily Caroe
Emily Caroe
in
Industry Insight
Rugby World Cup 2019 in Japan – a gamble or a stroke of genius?

Rugby World Cup 2019 in Japan – a gamble or a stroke of genius?

Exploring what we can expect from the first Rugby World Cup hosted in Asia and what it means for the future of the sport.

James Toller
James Toller
in
Industry Insight
Athletes vs the International Olympic Committee – a David vs Goliath moment?

Athletes vs the International Olympic Committee – a David vs Goliath moment?

Examining the latest changes to the IOC’s Rule 40 and what it means for brands and athletes in the run up to Tokyo 2020.

Emily Caroe
Emily Caroe
in
Industry Insight
The Masters – 10 things you didn’t know about the world’s most exclusive golf tournament

The Masters – 10 things you didn’t know about the world’s most exclusive golf tournament

We caught up with Charlie Hustler, who was lucky enough last month to experience this ‘bucket-list’ event first hand.

James Toller
James Toller
in
Industry Insight
Cricket World Cup 2019

Cricket World Cup 2019

With less than 50 days to go until the Cricket World Cup we explore why 2019 is set to be an important summer for the English game as one-day cricket returns to its roots.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
Formula E - Partnership marketing re-defined

Formula E - Partnership marketing re-defined

In recent years Formula E has taken the motorsport world by storm. James Toller explores why the sport has exploded into the mainstream and why so many brands and OEMs are keen to be involved.

James Toller
James Toller
in
Industry Insight
2019 – what’s in store for the sports marketing world?

2019 – what’s in store for the sports marketing world?

As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019

Emily Caroe
Emily Caroe
in
Industry Insight
Can FINA uphold its ban on the International Swimming League?

Can FINA uphold its ban on the International Swimming League?

It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.

Emily Caroe
Emily Caroe
in
Industry Insight
The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

The stage is set and expectations are high as the Rugby World Cup prepares for its Asian debut

With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
Save it for pre-season

Save it for pre-season

As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.

Freddie Ashford-Russell
Freddie Ashford-Russell
in
Industry Insight
All or Nothing – The risk and reward pays off for Man City

All or Nothing – The risk and reward pays off for Man City

Time will tell as to whether Manchester City will win the Premier League for the second time in two years but they have certainly won a new-found respect and appreciation from sports fans across the world which will stand them in good stead for the future…

James Toller
James Toller
in
Industry Insight

< Back to Insights

Stay updated

For the latest sports marketing, sponsorship and communication news from Mallory Towers, sign up here

In accordance with GDPR regulations you should know that all information is uploaded to a secure and private online database saved for future email communications. Those details are never shared with other parties. Please read our Privacy Policy for more information.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.