From Mallory Towers
Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.
As relationships between athletes and brands become more meaningful, more integrated and more measurable, a lot of brands are moving their marketing away from a traditional product endorsement model and seeking out deeper and more tangible relationships with those that they partner with.
Exploring what we can expect from the first Rugby World Cup hosted in Asia and what it means for the future of the sport.
Examining the latest changes to the IOC’s Rule 40 and what it means for brands and athletes in the run up to Tokyo 2020.
We caught up with Charlie Hustler, who was lucky enough last month to experience this ‘bucket-list’ event first hand.
With less than 50 days to go until the Cricket World Cup we explore why 2019 is set to be an important summer for the English game as one-day cricket returns to its roots.
In recent years Formula E has taken the motorsport world by storm. James Toller explores why the sport has exploded into the mainstream and why so many brands and OEMs are keen to be involved.
As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019
It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.
With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.
As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.
Time will tell as to whether Manchester City will win the Premier League for the second time in two years but they have certainly won a new-found respect and appreciation from sports fans across the world which will stand them in good stead for the future…