From Mallory Towers
We are facing a global crisis unlike any we have known and sport is proving to be one of the higher profile business casualties of the pandemic with far-reaching economic, social and structural consequences for the future revenues of rights holders. From elite to grassroots and governing bodies to promoters - every organisation will be affected. Our question for sports rights holders is, "Are you ready for the New Normal?"
Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.
Do you hate turning your camera on for Zoom calls? Do you loathe the idea of piping up with ideas in the middle of a video call, or worse, accidentally cutting someone off? Does the thought of picking up the phone fill you with mortal dread? Alicia Glenn investigates what it means to be an introvert in an extrovert's profession.
James Toller’s musings on the importance of sports effectively adopting their own purpose and demonstrating their unique values as they enter a new era…
The COVID-19 crisis has proven to be extraordinarily unpredictable. Angus Bonner gives his top 5 responses by brands / rights holders to this rapidly developing environment.
Alicia Glenn started her internship at Mallory Group the day social distancing measures were implemented. Read about her experience here.
Our second ever employee is moving on to become an accountant after a six month internship and 18 months full time with us. Read about his experience with us here.
James Toller answers questions on the impact of Coronavirus on brands and rights holders.
At the dawn of the new decade James Toller identifies 5 key trends that he expects will affect and excite the sports and entertainment industry.
Given the unique place sport holds in society as a potential driving force towards social and political change, we explore the importance of aligning your sports partnership with values similar to your own.
Airbnb has signed on as a new Worldwide Olympic Partner, but is the deal with the IOC too good to be true? Emily Caroe explores the potential repercussions of the deal that covers the next five Olympic cycles and why it could be a bumpy road ahead.
Mallory Group's new Account Manager explores the potential side effects of brand censorship within the food and beverage industries in her debut blog.
As relationships between athletes and brands become more meaningful, more integrated and more measurable, a lot of brands are moving their marketing away from a traditional product endorsement model and seeking out deeper and more tangible relationships with those that they partner with.
Exploring what we can expect from the first Rugby World Cup hosted in Asia and what it means for the future of the sport.
Examining the latest changes to the IOC’s Rule 40 and what it means for brands and athletes in the run up to Tokyo 2020.
We caught up with Charlie Hustler, who was lucky enough last month to experience this ‘bucket-list’ event first hand.
With less than 50 days to go until the Cricket World Cup we explore why 2019 is set to be an important summer for the English game as one-day cricket returns to its roots.
In recent years Formula E has taken the motorsport world by storm. James Toller explores why the sport has exploded into the mainstream and why so many brands and OEMs are keen to be involved.
As we welcome in the New Year we explore the top 5 opportunities and challenges that will face the sports marketing world in 2019
It's a tumultuous period in the swimming world as athletes globally are speaking out against FINA's opposition to the proposed International Swimming League.
With the 2019 Rugby World Cup less than ten months away we explore the commercial state of the game and what effect the Webb Ellis trophy being contested in Asia for the first time will have.
As La Liga test the waters for inter-continental expansion a proposal bearing an uncanny resemblance to the 39th Game has emerged, causing heated debate amongst football’s governing bodies, fans and players alike.
Time will tell as to whether Manchester City will win the Premier League for the second time in two years but they have certainly won a new-found respect and appreciation from sports fans across the world which will stand them in good stead for the future…