We are facing a global crisis unlike any we have known and sport is proving to be one of the higher profile business casualties of the pandemic with far-reaching economic, social and structural consequences for the future revenues of rights holders. From elite to grassroots and governing bodies to promoters - every organisation will be affected. Our question for sports rights holders is, "Are you ready for the New Normal?"
![Rob Pope, Mallory Group, Roco Communications](https://assets-global.website-files.com/6406037a890ffae66767e239/6406037a890ffa787c67e6da_Screenshot%202020-05-13%20at%2015.25.59.png)
Rob Pope, Mallory Group, Roco Communications
in
Industry Insight