We are facing a global crisis unlike any we have known and sport is proving to be one of the higher profile business casualties of the pandemic with far-reaching economic, social and structural consequences for the future revenues of rights holders. From elite to grassroots and governing bodies to promoters - every organisation will be affected. Our question for sports rights holders is:
"Are you ready for the New Normal?"
No matter the rights holder, there can be no ‘going back to the old normal’.
Authored by Rob Pope, Mallory Group and Roco Communications we anticipate what the new normal should look like and how best to respond using our three pillar commercial template of Smarter B2B, Digital Transformation and Social Purpose.