More Viewpoints from Mallory Towers
Adam Peaty MBE has a new World Record to his name. An incredible performance at the LEN European Aquatics Championship where he clocked a staggering 57:10 seconds for the 100m breaststroke.
With the likes of Amazon Prime, Netflix and Facebook establishing themselves as serious competitors to the established order, 2019 is set to be a ground-breaking year for sports broadcasting in the UK.
For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.