From Mallory Towers
Driving return from a global sponsorship property is a complex process but it doesn’t have to be complicated. James Toller takes a look from an automotive brand’s perspective at how a major sporting event can touch multiple business units across an organisation.
Mallory Group has been appointed by The Epicurean Club, the leading Collection of the very best inns and pubs within Britain, on a dual brief. The brand partnerships and sponsorship consultancy will manage the strategy and search for premium partners for the Club as well as delivering the UK-wide communications outreach.
Exploring what makes an agency great in a world of ever increasing data, technology and a desire to differentiate.
A critical breakdown of the Request for Proposal process and a checklist that all brands and right holders should strive to adhere to.
With sponsorship becoming easier for businesses to justify due to its commercial relevance we look at the different ways in which sponsorships create impact and how value is realised
Despite making greater investments into sponsorship, many brands are still not fully utilising their partnerships. We explore what's missing from these marketing collaborations and what needs to be done in order to fully implement them
Not only is it the Year of the Pig, it's also (we've decided) the year of the small agency. Would you like to see your fees spent on talent and not trappings? Hiring a small agency could be just what is needed to transform your story.