From Mallory Towers
A critical breakdown of the Request for Proposal process and a checklist that all brands and right holders should strive to adhere to.
With sponsorship becoming easier for businesses to justify due to its commercial relevance we look at the different ways in which sponsorships create impact and how value is realised
Despite making greater investments into sponsorship, many brands are still not fully utilising their partnerships. We explore what's missing from these marketing collaborations and what needs to be done in order to fully implement them
Not only is it the Year of the Pig, it's also (we've decided) the year of the small agency. Would you like to see your fees spent on talent and not trappings? Hiring a small agency could be just what is needed to transform your story.