For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.
![James Toller](https://assets-global.website-files.com/6406037a890ffae66767e239/6406037a890ffa7f5e67e4f3_JamesWeb.jpg)
James Toller
in
Partnership Measurement