From Mallory Towers
Measurement and evaluation of sponsorships and brand partnerships must be allocated adequate budget to support their valuable role in a brand's marketing mix..
After a fascinating day supporting ROI Exposed we explore the questions raised around sponsorship measurement and evaluation across the industry.
Are you looking to approach businesses for sponsorship? Read on for our top five tips on how to make the best impression on your hunt for partnership support.
For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.