From Mallory Towers
The influencer industry is growing up and about time too. Christianne Whitehouse takes a look at the professionalisation of this vital part of the marketing mix, and how we intend to use it in 2020.
The influencer industry set to reach a staggering $10 billion in value by 2020 and is resultantly becoming increasingly difficult for brands to ignore. There are, however, numerous considerations that need to be taken into account before taking the plunge
When is the best time to post? What social media channel should I use? Is paid social media support really necessary? Emily Caroe answers the top 3 questions most often asked.
Move over Kylie Jenner, there's a new social media influencer in town. Barnsley FC super-fan Chris Ryder has lit up Twitter when he shared a letter he received from the CEO of his club and the engagement he's had around the world puts the so called 'mega-influencer' to shame.